5. Every event is a networking event A christening, a wedding, a simple karaoke night with friends – any occasion can be a networking event. If you embrace this idea, creating network will come in easy for you. However, a word of caution: do not come too strong. Ask new acquaintances about what they do and casually and briefly bring up what you do. If you do not get a follow up question, then it it’s time to talk about something else and simply have fun.
6. Ask for feedback. Did you do a good job or did they hate it so much but simply did not bother to tell you about it? Asking feedback helps you in two ways: it helps you improve your work, and it also helps you land a repeat project. When a client says you could improve on the following points, take this to heart and tell them you appreciate their criticism. When a client says you did great, then you have leverage to ask for possible referrals or repeat projects.
7. Stay connected – drop a line from time to time. “Out of sight, out of mind” – this is the guiding principle why multinational brands spend millions of dollars to keep their brand presence out there. So stay connected with friends and network. Don’t forget to greet them every holiday season, and ask them how they are.
8. Befriend people in the same industry. Lastly, befriend people in your industry so that when somebody can no longer accommodate a certain client, they can pass it over to you. Give back by referring to them some of your clients that you feel would be a better match for a certain colleague. Remember, creating a solid client base is comparable to planting seeds. Some seeds may not reach their full potential and not materialize into actual projects. But others seeds may one day grow into trees ready for reaping. So go out there and plant as many seeds as possible. And eventually, you will enjoy the reaping.
Image coutesy of [Tim Robberts] / GettyImages.com