How many cold calls can you make? How many clients can you tap? How many projects can you book? At the end of the day, everything boils down to sales. If you have never had sales experience and will soon be embarking on your freelance journey, you ought to read this to familiarize yourself with the sales process.
Establish your Credibility
As a freelancer, selling your services means selling yourself so it is very important that you establish your value by having a good reputation and strong credibility. There are many ways to do this but you can start off by including a professional picture in your resume or online portfolio, having a list of credentials and client testimonials about your services.
Make it easy for clients to reach you. Provide an online form where they can leave their contact information and include yours as well. Make sure this page is highly visible in your website or online profiles. If they do contact you, respond in a timely manner and make a good impression.
Leads are your potential clients. They fall into a certain category in the market, a specific age and profession perhaps; those you know who might need your services. Your mission is create and find as much leads as possible. Sales is a numbers game which means more potential clients mean more potential projects. You will not be able to sell to each of the lead you find because perhaps they do not have the budget right now, or maybe they have no need for your services at the moment. But always work on getting leads. Any lead is better than nothing. As long as you have leads you can work on, you are okay. You may start off with newsletters, business directory listings or online ads.
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