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That sick of feeling clawing at your stomach each time you think of marketing your freelance business. You are worried you will not have the ability to persuade prospective customers you’re the right person to do the job — that you are the solution to their problems. You might even feel just like an impostor even though you established a tremendously solid degree of authority and credibility along with your blog. Below are the tips on how to handle marketing with ease.
Focus on the customer instead of yourself
Do not talk about the small details. Show clients tips on how to solve their problems. When you concentrate on the client, you are taking the stress off yourself. All of a sudden, the limelight shifts away from you towards the client. You hook the customers attention and educate them step-by-step.
Concentrate on showing prospective customers your project rather than telling them everything you do. If you are an online content strategist, do not use that terminology. Demonstrate to them.
Save all the praise you receive
Fans of one’s work will help to increase your freelance business. Email them about working together, or ask if they know somebody who wants a freelancer.
Create your support system
In some cases, gathering praise and reviewing it once you feel insecure is not enough. You need to find support. You will need someone you are able to count on to provide you with honest advice – an individual who will inform you if the work needs improvement or if you have done a good job. Find a business partner, or another freelancer that is trustworthy and empathetic. Support one another when impostor syndrome comes forth.
In a start-up, productivity is the lifeblood of the company. As opposed to enterprise level corporations where there is a bit more flexibility, startups have concrete milestones that need to be met in order to succeed. Getting work done and meeting deadlines is important and at a startup you’ve got a lot more at risk. Most often, management is trying to increase employee productivity by cracking the whip, upping the pressure and encouraging long hours, but this will not increase performance or effectiveness. Below are some of the tips in motivating employees.
Treat your employees like investors
One other way to boost productivity is to make your workers feel valued by sharing the same information together with them which you share with investors. This degree of transparency enables workers to be more attached to the company, develop trust and provides employees a lot more of a vested interest. You will likely see employee productivity rise in the event that you highlight employee effect on the business enterprise as opposed to the amounts of hours logged and reports completed.
Be adaptable to change
Start-ups must be in a position to swivel on a dime. For this, you will need to leave enough space for flexibility. You will have to train your business to consider change as a positive thing instead of a setback.
Use timeline instead of a dashboard
Be sure you are using timeline-based tools to keep in touch with employees. Dashboards usually provide a static snapshot of an individual event while timelines allow personnel to have an improved feel when it comes to overall dynamics of a certain project.
In the present uncertain employment market, many individuals are freelancing to keep bills under control while hunting for a permanent gig. But this approach can definitely help you keep your lights on and food in the fridge, it can also prepare those would-be business owners out there for the daily rigors of working for oneself. Consider these basic tips below.
What exactly are you exceptionally good at? Are you able to write well? Writing a blog could be a great place to begin, but also for beginners it does not pay much. The first step you must take in the freelancing path is actually finding out what others will be willing to hire you to do.
If you see the chance to market your expertise, if you’re able to help someone and you also know your skills are as much as the task, ask for the work. Most freelancers begin to build experience by doing work for people they know.
If you’re not content with a freelance job, for unknown reasons, walk away (politely). You do not want to risk a deep falling, especially at the beginning of your freelance career.
In the long run, needs are constantly changing, and you have to be adaptable to that change. Opportunities come and go. By keeping up to date and adding skills and capabilities, you can easily keep yourself competitive.
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Freelancers of every type have one thing in common: they have to learn how to market themselves in order to survive. Unlike working for an employer, no one is going to just hand a freelancer work.
The good news is that if you can master the art of marketing yourself, you’ll thrive far beyond what is possible if you were to continue working for a single employer. Before that can happen though, you have to break the cycle of feast and famine that many freelancers who are still getting the hang of marketing have to go through.
These days there really is no way around it — every freelancer needs to have their own website on their own domain. This means that you’ll have to spend a small amount of money to purchase your own domain and web hosting. Free websites that allow you to have your own site on a platform that someone else owns should only be considered temporary, if at all. They appear less professional and can give the impression that you don’t take your freelance career seriously.
No matter what type of freelancing you do, you need to have a way for prospective clients to view several of your work samples. You don’t have to use fancy or expensive software for your portfolio, the files (pdf’s, photographs, videos, etc.) can be loaded directly onto your website. Link to each file from a main page named “Portfolio” or “Samples.” Add that main page to the menu on your website’s navigation bar and you are finished.
If you do work in several industries, you may want to group your portfolio samples by each industry that you work in. This will create a more focused and cohesive look to prospective clients. When you send out your portfolio link, you can send the most appropriate link.
Many people don’t realize that your online signatures are a great way to market yourself. This includes your email signature as well as forum signatures. You want to include a tagline that tells people what you do and for whom. For example, “I design e-commerce websites for small business owners.” Include a couple ways for people to contact you as well as your website URL.
Your social media
Most freelancers find value in being a part of one or more social media networks. The ones that you join will largely depend on the industry you serve because the idea is to go where your potential clients are. If your client base is active on Pinterest, then that is where you will want to be.
The most popular platforms for freelancers tend to be Twitter, Facebook and LinkedIn. Each have their advantages as well as their drawbacks. No matter which platform you go with, take the time to master it because you will want to be active in order to have any success.
If you choose Facebook or LinkedIn, you should consider joining several of the groups they offer. Pick the ones that your client base would likely be involved with and then become active. Ask thoughtful questions, give helpful answers whenever someone needs one. This is the way to get your name and face out there without shouting at everyone, “Hey, I’m a freelancer, hire me!” If people see you around enough, they’ll get to know your face and will eventually click on your profile, where they’ll find out about your freelancing business.
No matter which platform you join, you will be able to post updates anytime you publish a blog post on your website. Be sure to write an enticing blurb, provide a link and a photo. This will get people clicking off the social site and onto your blog where you can get them to subscribe to your newsletter.
Simone Smith is an experienced writer working at Online Courses Australia. She believes that inspiring company culture and good work-life balance are a key to success.
Everybody knows that leading a business is amongst the toughest gigs around. Whether running your small business or a multi-national corporation. Below are the tips that you can apply to any aspect of your life.
Take a break every 90 minutes.
The reason why? Human bodies have an energy cycle that operates at 90-minute intervals through the day. When we’ve been taking care of something for an hour or longer, it is natural that our alertness levels are certainly going down and our attention will wander or we will feel drowsy.
Make yourself uninterruptable often.
There is nothing more frustrating than finally stepping into the zone focusing on a large project — and then being interrupted by a co-worker or boss who drops by your desk.
Control your energy, not only your own time.
It is important to wisely use your time — however it is more effective to also manage your energy.
Do not be a slave to email
Turn off outlook, switch off new email notifications, do anything you want to do to muffle the interruption of emails. You may put up an auto responder with a message explaining when you will end up checking email and exactly how people will get in contact with you if it is important.
Maintain your emails short and sweet
Challenge yourself to imagine critically and efficiently when linking via email or other type of communication. Keeping your emails short, you will not just save lots of writing time, you will also save your co-workers a lot of reading time.
Delegating is just one of the best approaches in managing your time and effort. Passing projects off with other people in the group lightens your load and allows you to concentrate on the projects which you do best. Delegation is the most important fuel for productivity.
Image courtesy of [phaendin] / FreeDigitalPhotos.net
There are lots of marketing strategies that work for top companies which can also work with smaller companies, and sometimes even freelancers gutting it out online. Nowadays, everybody has to be a world-class marketer to be able to stick out and attain a career and business success. Below are some of the strategies in developing your business and career.
Being a subject matter specialist
If you wish to land more projects at a premium rate, then definitely you need to concentrate on building your expertise. You have to be the most knowledgeable person on a specific topic. Anything you do, do not be a “jack of all trades.” If you are just carrying it out merely as a result of a perceived market opportunity, you will never become exceptional at it. Being a subject matter specialist is the greatest way to create your business and career.
Build up your soft skills
Soft skills consist of having the ability to prioritize work, interpersonal communication, the capacity to work very well in a group and conflict resolution. In our world today, a lot of people are lacking soft skills since they are relying way too much on technology for communication and project management.
Submit compelling content regularly.
Once you figure out your niche topic, begin to think of anything you could write about it. Then filter down the subtopics you intend to deal with — the specific angles and niches you need to master. Once you write articles, be sure you are covering these subtopics in a manner that it has not been written about before.
Subsequently, set a publishing schedule and manage everything you can to be reliable. This is the way you get an audience, secure visibility, and captivate new career opportunities.
Image courtesy of [Sheila Sharon] /https://www.flickr.com/photos/
Are you overwhelmed at exactly how much work you ought to accomplish in a single day? Does the tasks keep mounting up in direct proportion towards distractions you’ve got? Did you look at your list of activities to do and wish it could just go away? Have you ever invested too much effort attempting to complete one project at the cost of allowing other projects slide? If this is the outcome for your needs at this time, then stop. Just stop. You are heading to drive yourself insane.
Working twelve hours each and every single day or pulling all-nighters are certainly not the ideal solution if you want to handle a massive workload. Both are extremes that one can easily avoid if you take some time off to plan. Here are some tips on how to manage your time.
Have a Schedule.
Whether you create a spreadsheet in Excel or get one of those big desk calendars to scratch on, have something in front of you that you could see every day. Choose a time when to start as well as the time you will finish.
Try the new schedule for a couple of days. Make changes which can be more realistic. Do not get discouraged in the event that you cannot fit everything in.
Establish Realistic Goals.
The greatest problem as time passes management is biting off a lot more than you can easily chew. Start with giving all of your tasks a one-hour time block. When you are ready, concentrate on that certain task for 60 minutes. You will be surprised exactly how much you obtain.
Remember to Make Time.
At the conclusion of each day or at the start of the following, put aside a couple of minutes to set down your day. Have a look at everything you did not finish yesterday. Put that in today’s daily schedule. Fill out your whole schedule along with other tasks based on priority.
It could look like you have got a great deal to do at first, but keep in mind you are playing catch-up. Ultimately it will probably all even out and you will have balance inside your life again – you will also know what is coming for the following weeks too, and you will have the ability to plan your daily life just a little better.
Image courtesy of [renjith krishnan] / FreeDigitalPhotos.net
Are you currently looking for opportunities in the freelance market and wondering why you are not getting a positive response?
You might be making one or more of these fatal resume writing mistakes:
Spelling and Grammar Mistakes
Having spelling and grammar mistakes in your resume is one sure way to have it thrown into the trash. It makes you appear to no pay attention to details. Read and re-read your resume and make use of free spell check and grammar tools.
Lack of Optimized Keywords
It is important to understand the value of keywords in your resume especially when you upload it on the internet. Resumes without optimized keywords tend to not appear in database searches. Be strategic and use industry specific keywords.
Not Quantifying Your Accomplishments
Companies are more interested on results. One way to prove that you are a result-oriented freelancer is to quantify your accomplishments. Provide sales figures and statistics when necessary.
Your resume is your biggest asset when looking for freelance opportunities. Make it work to your advantage. Share what sets you apart from the rest, how you’ll be a valuable asset, and how your expertise will benefit the company.
Image courtesy of [phasinphoto] / FreeDigitalPhotos.net
Creating a “work routine” whether you work from home or at an office is critical for the effectiveness of your performance. Individuals who think working at home is an ideal job are generally focused on only the upsides. This can lead to burn out in the long run. You may wonder why you ever thought working at home was a great idea in the first place. But you can always turn the tables around by being more productive. Below are some tips to master productivity.
Begin with the ideal business approach
Determine how you can develop a sustainable approach in creating your business. Lacking this sustainability, you can work hard and still fail miserably.
Develop a work routine that enhances energy level and time
It involves making routines and techniques around time efficiency and mental energy management.
Set up a constant schedule for recurring activities
This involves getting up around the same time every day. It generates “packets” of time. Do not live by the clock, but have a general sense of what you need to be doing at a given time of the day.
When you are working on a task, be sure that there are no more than five tabs open (and only if most of these tabs are task-related), no email notifications and no chat or quick messages service turned on.
Establish limitations and discover means to maintain motivation
Learn to say “no” to customers based on certain criteria. Creating a non-negotiable list may prove to be effective in following this method. Find out what motivates you when performing certain tasks. Having a sense of fulfilment at work is a great source of everyday motivation.
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