What are your freelance services? What kind of projects do you work on? Who were your previous clients? These are the kind of questions potential clients will ask you. If you could not answer immediately and in the best way, they might lose interest and you lose the project. Hence, it is very important to have a power sales kit.
Here are some important elements you should incorporate in your sales kit.
1. Company Profile – Your company profile should answer who are you and what do you do? Exclude the cheesy part of your personal history, like “A group of friends tired of their corporate lives decided to come together…”. No one is really interested in that. Keep it short, simple and professional. You can change the tone of the writing depending on your services. Serious if you are in banking or accounting. Or you can opt to make it conversational with humour if your services are on the creative.
2. Add visuals
A picture is worth a thousand words. Make sure your sales kit is engaging and not boring. Avoid the lengthy essays and opt to add visuals instead. Integrate infographics as visual representation of your range of services or your company values, or how your production process goes.
3. Incorporate your portfolio
Potential clients would be interested to see your previous works so incorporate your best works. If you have liberty to do so, make sure to also include names of your big clients. This way, potential clients would be able to trust you by affinity.
Should you publish your rates? It depends on you. If you do not have a set price because your work is customizable, opt not to put it at all and just wait when they ask.
This is your lifeline. Put your website, email, and numbers. Make sure this is visible, readable and most of all, correct.
Tip: Keep it handy! Soft copies should be in your tablet and phone all the time so you can easily bring it out when an opportune time comes. Good luck!