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1
How to Promote your Freelance Services
2
What Happens on the Web every Minute
3
Guide to Working with a Virtual Assistant
4
Building an Online Business for Freelancers
5
Freelancer’s Guide to Creating a Power Sales Kit
6
TIps for freelance social media specialists
7
3 Smart Strategies to Start the New Year Right
8
Why you should Outsource I.T. Services to Freelancers
9
Don’t Sweat the Small Stuff
10
Why Believing In Your Freelance Client Makes Sense

How to Promote your Freelance Services

As the number of freelancers increase, it gets harder and harder to be noticed in the vast pool that is the Internet. Blogs, social media, and personal websites are all great tools for self-promotion. But how do you maximize your exposure on the Internet? Read on for more information.

Ask Yourself A Lot Of Questions

In the wonderful world of freelancing, questions are important. Who are the people I want to attract to my page? What does my chosen social platform say about me? What does the color of my website put across? Should I publish my freelancing rates along with the services I offer? These are all great questions to ask.

Presentation is Key

Constantly updating your “look” keeps the readers guessing. If you have blogs but don’t update them regularly, people won’t visit them. Also, less is definitely more. Don’t overdo both the content and design. And make use of videos, photos and slideshows to keep your readers glued.

Keep Things Easy

Make sure you are easily accessible by your chosen audience. Regularly reply to other people’s comments, don’t be afraid to put your contact details, and don’t appear snobby or what-have-you so as not to offend potential clients.

What Happens on the Web every Minute

The internet is brimming with all kinds of activities – whether it be in social media, e-learning or job hunting. It is safe to say that in our times – data never sleeps.

Do you know that Facebook alone alone handles 2,460,000 posts per minute while Twitter sends out 277,000 tweets in that same 60 seconds? This infographic from Domo will make you realize how every second in the digital world counts and how powerful every minute is for freelancers like us.

 

DataNeverSleeps_2.0_v2

Guide to Working with a Virtual Assistant

Virtual assistants have become an integral part of every digital business’ success. From working on marketing materials to conducting intensive online research – a competent virtual assistant can become an important asset for your company’s day to day operations. Here is an infographic courtesy of inspireplanning.ca on working with a virtual assistant.

 

Working with a Virtual Assistant

Guide to Working with a Virtual Assistant

Building an Online Business for Freelancers

If you are already working as a virtual freelancer, starting an online business will come easy for you. Starting a business online is really no different from starting a business that is offline. To get started you need a storefront, seed money, products to sell, a way to market your product, and an overall plan. The only differences between an online business and offline business is that starting an online business can be accomplished in less time for a fraction of the money. That’s a huge benefit!

Freelancing provides benefits that most people do not recognize. It is the same case as with online businesses. Traditional work often means some one or some company is telling you what to do, when to do it, and exactly how to do it. If the boss determines you need additional training, you will be sent to training. Many times the costs are paid by your company. If you are at your job and you lose motivation you can go to co-workers to have a quick chat or trade jokes to pick your spirits up. So you get social interaction. It is the opposite when starting your own business, especially a virtual one. Here are some of the downfalls of starting an online business. As the owner you will be the boss telling you what to do, when to do it, and how to do it. You will be responsible for obtaining training, and of course paying for it. You will have to learn many new skills all at once or have and be willing to spend the money to hire someone to do the tasks you are not able to do. Even if you have all of the technical and marketing skills to succeed, you will need to keep your self motivated enough to weather the highs and lows of developing your business. As a business owner you will need to find other non-traditional methods for finding motivation and social interaction. One method for motivating yourself is through online chats, finding a forum where people have similar interests. Just having a website that sells a product does not guarantee success. Be prepared to do a lot of trail and error testing to learn the combination of marketing tactics and website design skills that will work for your business. It will take some time to figure out the combination. Once the winning combination is found the money will flow in.

Freelancer’s Guide to Creating a Power Sales Kit

What are your freelance services? What kind of projects do you work on? Who were your previous clients? These are the kind of questions potential clients will ask you. If you could not answer immediately and in the best way, they might lose interest and you lose the project. Hence, it is very important to have a power sales kit.

Here are some important elements you should incorporate in your sales kit.

1. Company Profile – Your company profile should answer who are you and what do you do? Exclude the cheesy part of your personal history, like “A group of friends tired of their corporate lives decided to come together…”. No one is really interested in that. Keep it short, simple and professional. You can change the tone of the writing depending on your services. Serious if you are in banking or accounting. Or you can opt to make it conversational with humour if your services are on the creative.

2. Add visuals

A picture is worth a thousand words. Make sure your sales kit is engaging and not boring. Avoid the lengthy essays and opt to add visuals instead. Integrate infographics as visual representation of your range of services or your company values, or how your production process goes.

3. Incorporate your portfolio

Potential clients would be interested to see your previous works so incorporate your best works. If you have liberty to do so, make sure to also include names of your big clients. This way, potential clients would be able to trust you by affinity.

4. Rates

Should you publish your rates? It depends on you. If you do not have a set price because your work is customizable, opt not to put it at all and just wait when they ask.

5. Contact

This is your lifeline. Put your website, email, and numbers. Make sure this is visible, readable and most of all, correct.

Tip: Keep it handy! Soft copies should be in your tablet and phone all the time so you can easily bring it out when an opportune time comes. Good luck!

TIps for freelance social media specialists

Do you long for a sizzling social media business? A website or blog everyone yearns to log into in the morning and misses sleep perusing through till the break of dawn. Websites that get us all addicted to fever pitch points on any day we are unable to log on to them. Do you want your website to not only spice up the lives of people but to also fatten your bank account? Here are the ways other social media gurus pushed to the forefront:

Your purpose must solve problems and bridge gaps.

What is the essence of your site? Does it have answers to the questions of others? Does it satisfy their current needs? Successful entertainment and news blogs feed the zeal most of us have to keep abreast of the happenings around the world. The most frequented dating and social networking sites bridge gaps between people and help fulfill the longings to communicate and connect to others.

Be efficient and persistent.

Ensure that your site is hoisted on the platform of a very capable web hosting company. There should not be days and times your audience will want to log on and the site is down. It should be up and running for you not to lose your followers. You should be up and about in updating your site on a regular basis too.

Your content must be consistent and should have a gripping effect on the audience.

The content of your site is what have people coming back to, so it should be valuable and gripping enough to give people that “can’t wait to be on it” feeling. If it holds no interest for anybody, it will be uninviting. Inconsistency can make you lose site visitors, a site that is dedicated to foreign exchange trading will put off some audience if they log on it and it’s suddenly showcasing other unrelevant topics.

Create a relationship with your audience/followers.

If you want your followers to keep coming to your site for more, you have to be relating well with them. Create competitions and rewards that will be fun to them and that will have them hooked unknowingly. Many successful social media gurus have games, competition and irresistible give-aways that keep their audience forever loyal to them.

Market your site and zoom in for your own market share!

This is only needful at the onset of your site when you are still trying to garner visitors, it is wise to take advantage of other social media outlets and market yours. You can create facebook, twitter, instagram accounts for your own site. You can also add share buttons to enable people share your web pages and bring their friends to your site.

When you have your site bubbling, sizzling and breaking the internet, it’s time to zoom in and make your financial kill through affiliate programs and contextual advertisement services like WordAds, Adsense. etc

3 Smart Strategies to Start the New Year Right

Now that the first week of January is almost over, what better way to spend time than to think about how you, as a freelancer, can continue to get better in year 2015.

Let’s start the year right with these three smart freelancing strategies:

Evaluate your Past Performance

Most companies perform an annual audit to evaluate their performance, strength and weaknesses in the past year and you should too. You can start off by listing the accomplishments and challenges you’ve faced. You can also make an audit of your total revenues and decide on how you can increase it in the coming year.  This will make you more motivated and focused on bringing in new clients and eventually growing your business.

Set SMART Goals

And when we say SMART goals, we mean Specific, Measurable, Actionable, Realistic, Time-bound goals.  Using this model proves more effective when setting and achieving goals. Set at least three goals and keep your eyes on it.

Make time for Personal Development 

Sometimes, we get so caught up with work and in pleasing our clients that we forget about ourselves. While professional development is a must in freelancing, we must also make sure that we are constantly improving ourselves in a personal level. You can do this by meditating, reading an inspirational book or by simply spending time with your loved ones.

 

Why you should Outsource I.T. Services to Freelancers

Technology has come a long way and has gone from being a bonus to an essential area in every business. However, it may be wiser to outsource your information technology requirements instead of hiring them in-house. Here is why:

Expertise

IT companies are composed of highly experienced professionals who most probably have worked in various multi-national companies and have decided to go on their own. This means, their wealth of experience and expertise is so wide and deep, and you can benefit from this. No need to hire a high-level IT professional, or send your entry-level employee to workshops and trainings. Simply outsource from an IT contractor and your problems are solved.

Efficiency

IT vendors have various clients across various industries. Hence, expect that with their experience comes efficiency. And with efficient contractors working for you, you know you will be able to save a lot of time and a lot of money.

Support

Most IT vendors have multi-national corporate clients scattered across varying time zones. As such, they usually have someone ready to sort your IT needs and emergencies 24/7. How great is it for you that the vendors shoulder the wages for their 24/7 employees, and yet you only pay when you need them?

Don’t Sweat the Small Stuff

Stress can lead to all sorts of unpleasant things like gray hair and sleepless nights, so it is in your best interest to avoid it as much as possible. Too many freelancers worry about minute problems that crop up and the unavoidable negative aspects of working for themselves. 

Take a look at th examples of "small stuff" below and learn how to relax and carry on.

Lost Clients

Not getting a contract with the client you want can always be a disappointment, but it shouldn't turn into worry that it was all your fault and there is something wrong with you. It is important to realize that some clients just will not mesh with your way of doing business or prefer a different style of work. This is completely alright and you must learn to accept this. Being turned down or not contacted does not mean you are bad. Freelance workers should always put their best foot forward, but then put the next one forward to walk away if things don't  pan out.

Overtime

While freelancers should strive to separate their personal and professional time, sometimes it just doesn't work out perfectly. Either something happens to slow down a job or you underestimated the time it would take and overtime is necessary. Do not become stressed about occasionally working more hours than you plan to. As long as it only happens infrequently, you are still budgeting your time wisely.

Negative Attitude

In the freelance community and when working with clients, it would be great if everyone was always supportive and kind. However, your freelance career will b peppered with people who have very negative attitudes and seemed to enjoy being difficult. If this happens, it is of the utmost importance that you let it slide and do not engage with these people. The best thing you can do is take a deep breath and move on to the next post or project.

Why Believing In Your Freelance Client Makes Sense

Freelance professionals are reliant on their clients to make a living, many become particularly concerned about the client's impression of their work and personality. Assuming opinions are negative can be easy for an untested freelancer.

 Freelancer

 

If you are feeling unsure about the client's attitude toward you, consider the following points that will get you feeling secure once more:

1. The client chose you over many others. In any given industry or job description, there are hundreds if not thousands of professional freelancers who compete for clients. Always remember that a particular client chose you for a reason. Maybe your resume impressed them, they liked the quality of your work from your portfolio or they have heard good things about you from others.

2. The client believes you will succeed. Of course, anyone who hires you to do a particular job expects that you will be able to perform to their satisfaction. Always remember that the client will use your work to represent themselves, their website or business, so they are trusting you to do the work that puts them in the best light.

3. The client is usually very busy. If they were not, they would not have hired you to do part of their work. If you do not get a timely response from your client, it does not mean they do not intend to use you again or that they are upset with your work. Be patient and do not take things personally.

4. The client does not expect you to work like a machine. It is important to remember that clients could be in different time zones so their contacts may be at odd hours. Just because you receive an email at 3:00 AM does not mean they expect you to be up and ready to respond to it. Professional freelancers set regular hours and can expect that clients understand this.

 

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