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1
Freelancer’s Guide to Creating a Power Sales Kit
2
TIps for freelance social media specialists
3
3 Smart Strategies to Start the New Year Right
4
Why you should Outsource I.T. Services to Freelancers
5
Don’t Sweat the Small Stuff
6
Why Believing In Your Freelance Client Makes Sense
7
Why Specializing May Not Work for Freelancers
8
Why You Should Hire from the Human Cloud
9
How to Win More Freelance Jobs
10
Top Tips to Avoid Distraction and Stay Focused on Freelancing

Freelancer’s Guide to Creating a Power Sales Kit

What are your freelance services? What kind of projects do you work on? Who were your previous clients? These are the kind of questions potential clients will ask you. If you could not answer immediately and in the best way, they might lose interest and you lose the project. Hence, it is very important to have a power sales kit.

Here are some important elements you should incorporate in your sales kit.

1. Company Profile – Your company profile should answer who are you and what do you do? Exclude the cheesy part of your personal history, like “A group of friends tired of their corporate lives decided to come together…”. No one is really interested in that. Keep it short, simple and professional. You can change the tone of the writing depending on your services. Serious if you are in banking or accounting. Or you can opt to make it conversational with humour if your services are on the creative.

2. Add visuals

A picture is worth a thousand words. Make sure your sales kit is engaging and not boring. Avoid the lengthy essays and opt to add visuals instead. Integrate infographics as visual representation of your range of services or your company values, or how your production process goes.

3. Incorporate your portfolio

Potential clients would be interested to see your previous works so incorporate your best works. If you have liberty to do so, make sure to also include names of your big clients. This way, potential clients would be able to trust you by affinity.

4. Rates

Should you publish your rates? It depends on you. If you do not have a set price because your work is customizable, opt not to put it at all and just wait when they ask.

5. Contact

This is your lifeline. Put your website, email, and numbers. Make sure this is visible, readable and most of all, correct.

Tip: Keep it handy! Soft copies should be in your tablet and phone all the time so you can easily bring it out when an opportune time comes. Good luck!

TIps for freelance social media specialists

Do you long for a sizzling social media business? A website or blog everyone yearns to log into in the morning and misses sleep perusing through till the break of dawn. Websites that get us all addicted to fever pitch points on any day we are unable to log on to them. Do you want your website to not only spice up the lives of people but to also fatten your bank account? Here are the ways other social media gurus pushed to the forefront:

Your purpose must solve problems and bridge gaps.

What is the essence of your site? Does it have answers to the questions of others? Does it satisfy their current needs? Successful entertainment and news blogs feed the zeal most of us have to keep abreast of the happenings around the world. The most frequented dating and social networking sites bridge gaps between people and help fulfill the longings to communicate and connect to others.

Be efficient and persistent.

Ensure that your site is hoisted on the platform of a very capable web hosting company. There should not be days and times your audience will want to log on and the site is down. It should be up and running for you not to lose your followers. You should be up and about in updating your site on a regular basis too.

Your content must be consistent and should have a gripping effect on the audience.

The content of your site is what have people coming back to, so it should be valuable and gripping enough to give people that “can’t wait to be on it” feeling. If it holds no interest for anybody, it will be uninviting. Inconsistency can make you lose site visitors, a site that is dedicated to foreign exchange trading will put off some audience if they log on it and it’s suddenly showcasing other unrelevant topics.

Create a relationship with your audience/followers.

If you want your followers to keep coming to your site for more, you have to be relating well with them. Create competitions and rewards that will be fun to them and that will have them hooked unknowingly. Many successful social media gurus have games, competition and irresistible give-aways that keep their audience forever loyal to them.

Market your site and zoom in for your own market share!

This is only needful at the onset of your site when you are still trying to garner visitors, it is wise to take advantage of other social media outlets and market yours. You can create facebook, twitter, instagram accounts for your own site. You can also add share buttons to enable people share your web pages and bring their friends to your site.

When you have your site bubbling, sizzling and breaking the internet, it’s time to zoom in and make your financial kill through affiliate programs and contextual advertisement services like WordAds, Adsense. etc

3 Smart Strategies to Start the New Year Right

Now that the first week of January is almost over, what better way to spend time than to think about how you, as a freelancer, can continue to get better in year 2015.

Let’s start the year right with these three smart freelancing strategies:

Evaluate your Past Performance

Most companies perform an annual audit to evaluate their performance, strength and weaknesses in the past year and you should too. You can start off by listing the accomplishments and challenges you’ve faced. You can also make an audit of your total revenues and decide on how you can increase it in the coming year.  This will make you more motivated and focused on bringing in new clients and eventually growing your business.

Set SMART Goals

And when we say SMART goals, we mean Specific, Measurable, Actionable, Realistic, Time-bound goals.  Using this model proves more effective when setting and achieving goals. Set at least three goals and keep your eyes on it.

Make time for Personal Development 

Sometimes, we get so caught up with work and in pleasing our clients that we forget about ourselves. While professional development is a must in freelancing, we must also make sure that we are constantly improving ourselves in a personal level. You can do this by meditating, reading an inspirational book or by simply spending time with your loved ones.

 

Why you should Outsource I.T. Services to Freelancers

Technology has come a long way and has gone from being a bonus to an essential area in every business. However, it may be wiser to outsource your information technology requirements instead of hiring them in-house. Here is why:

Expertise

IT companies are composed of highly experienced professionals who most probably have worked in various multi-national companies and have decided to go on their own. This means, their wealth of experience and expertise is so wide and deep, and you can benefit from this. No need to hire a high-level IT professional, or send your entry-level employee to workshops and trainings. Simply outsource from an IT contractor and your problems are solved.

Efficiency

IT vendors have various clients across various industries. Hence, expect that with their experience comes efficiency. And with efficient contractors working for you, you know you will be able to save a lot of time and a lot of money.

Support

Most IT vendors have multi-national corporate clients scattered across varying time zones. As such, they usually have someone ready to sort your IT needs and emergencies 24/7. How great is it for you that the vendors shoulder the wages for their 24/7 employees, and yet you only pay when you need them?

Don’t Sweat the Small Stuff

Stress can lead to all sorts of unpleasant things like gray hair and sleepless nights, so it is in your best interest to avoid it as much as possible. Too many freelancers worry about minute problems that crop up and the unavoidable negative aspects of working for themselves. 

Take a look at th examples of "small stuff" below and learn how to relax and carry on.

Lost Clients

Not getting a contract with the client you want can always be a disappointment, but it shouldn't turn into worry that it was all your fault and there is something wrong with you. It is important to realize that some clients just will not mesh with your way of doing business or prefer a different style of work. This is completely alright and you must learn to accept this. Being turned down or not contacted does not mean you are bad. Freelance workers should always put their best foot forward, but then put the next one forward to walk away if things don't  pan out.

Overtime

While freelancers should strive to separate their personal and professional time, sometimes it just doesn't work out perfectly. Either something happens to slow down a job or you underestimated the time it would take and overtime is necessary. Do not become stressed about occasionally working more hours than you plan to. As long as it only happens infrequently, you are still budgeting your time wisely.

Negative Attitude

In the freelance community and when working with clients, it would be great if everyone was always supportive and kind. However, your freelance career will b peppered with people who have very negative attitudes and seemed to enjoy being difficult. If this happens, it is of the utmost importance that you let it slide and do not engage with these people. The best thing you can do is take a deep breath and move on to the next post or project.

Why Believing In Your Freelance Client Makes Sense

Freelance professionals are reliant on their clients to make a living, many become particularly concerned about the client's impression of their work and personality. Assuming opinions are negative can be easy for an untested freelancer.

 Freelancer

 

If you are feeling unsure about the client's attitude toward you, consider the following points that will get you feeling secure once more:

1. The client chose you over many others. In any given industry or job description, there are hundreds if not thousands of professional freelancers who compete for clients. Always remember that a particular client chose you for a reason. Maybe your resume impressed them, they liked the quality of your work from your portfolio or they have heard good things about you from others.

2. The client believes you will succeed. Of course, anyone who hires you to do a particular job expects that you will be able to perform to their satisfaction. Always remember that the client will use your work to represent themselves, their website or business, so they are trusting you to do the work that puts them in the best light.

3. The client is usually very busy. If they were not, they would not have hired you to do part of their work. If you do not get a timely response from your client, it does not mean they do not intend to use you again or that they are upset with your work. Be patient and do not take things personally.

4. The client does not expect you to work like a machine. It is important to remember that clients could be in different time zones so their contacts may be at odd hours. Just because you receive an email at 3:00 AM does not mean they expect you to be up and ready to respond to it. Professional freelancers set regular hours and can expect that clients understand this.

 

Image courtesy of [nuchylee] / FreeDigitalPhotos.net

Why Specializing May Not Work for Freelancers

Some freelancers start out making a big mistake.

When you first decide to begin your freelance career, you chose a particular industry such as website or graphic design, programming scripts or content or copy writing. After narrowing down the types of work you offer, you may have gone on to choose a particular specialization.

 

Expertise

 

If you followed this model to build your freelance business, you may have made the road ahead more difficult.

Consider the following reasons why specializing may not work for freelancers:

1. Specializing can retard forward progress in training and education about your industry. In order to stay in profit long-term, many freelancers need to keep their skills updated and expand them to include things that become more popular in the future. If you focus only on a particular specialty, it can stop you from being able to keep up with other freelancers.

2. Specializing can limit your potential customer base, because you will not be able to offer full packages to people that need multiple types of work completed. While it does make it easier to brand yourself on social media and in marketing, it also cuts out a large part of the professional world that need something slightly different.

3. Specializing based on what you are currently good at or what interests you the most may not be in line with what will make you the most money. Even if you charge more for the type of work you specialize in, it will not help if no one needs that service. It is vital that freelancers study current demands and maintain flexibility.

 

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

Why You Should Hire from the Human Cloud

No matter what the current buzzword is – independent contracting, freelancing, crowdsourcing or cloudsourcing – hiring an expert professional from the Internet-based cloud can bring with it many exceptional benefits.

 

Human cloud

 

Consider below reasons why you should hire Internet-based professional:

1. Experts Are Available for You

Each cloud worker specializes in a particular skill, or multiple skills, that they have perfected enough to offer professionally to individuals and businesses. Instead of training and internal employee to perform these tasks, hiring from the human cloud allows you to handpick the experts that will work best with your company. If you need a press release written, it is much more beneficial to your business to hire someone with extensive press release experience in a freelance capacity than expect someone with a different job at your company to complete it.

2. Quick Turnaround Times Are the Norm

Most employees of your company probably have ten or more separate responsibilities they must take care of any given day. Any of those ten could interfere with the expeditious completion of the project you want them to do now. Cloud workers do not have this problem, and can set priority on their projects as needed. With the direct communication between you and the person who will perform the job for you, the entire process speeds up. Cloud worker usually gets paid when your project is complete and delivered successfully, so it benefits them to work as quickly as possible.

3. The Cloud Covers Any Scope or Scale of Work

Any time of the day or night, cloud workers are available to get started on your next project. If you suddenly need more work done more quickly, you can easily scale up your cloud hiring to encompass the new projects. If there is a lull in your work load, scaling down is just as easy. Unlike having an employee, there is no obligation to find work for your cloud source contacts.

 

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

How to Win More Freelance Jobs

Learning the basics of a freelance career is not that difficult if you have a professional skill to offer. The challenge comes in learning how to increase your client base and continuously win more jobs.

 Win

 

These three tips can help you on your way to a truly successful freelance career. They will help you rise above the other providers and win more contracts.

1. Update your profile frequently. The first contact any potential client has with you is your profile page. It must convey your ability, personality and professionalism succinctly. Always fill out profiles 100% and be sure they are free of grammatical errors and typos. The last thing you want to do is describe yourself with text full of mistakes.

2. Stay connected to clients. One of the most common concerns of clients is quick response and turnaround time. Of course they want the job done quickly, but more importantly, they need answers to their questions and acknowledgment that you received any information from them. Strive to always respond to any queries the same day, and the faster the better. You might consider syncing your mobile device to your email account so you can check jobs on the run.

3. Make your proposals stand out. In the freelance careers, proposals are often the first contact between you and a potential client, so you should do everything in your power to present a professional and skilled response. A one line note, such as "I could get that done in three days," is much less effective than a professional letter stating your proposed timeframe and asking pertinent questions about the job. Inviting them to contact you to discuss the project or make requests indicates your willingness to not only begin work immediately.

 

Image courtesy of [watcharakun] / FreeDigitalPhotos.net

Top Tips to Avoid Distraction and Stay Focused on Freelancing

The majority of freelancers would not be able to ply their trade without the internet. It is the ultimate tool for work, communication and information that is vital to a successful freelance career. However, it is also stuffed with funny videos, social media conversations, recaps of last night's game and tons of online shops to browse through. All these things and more serve merely as distractions that can cause procrastination and lack of focus if you let them.

Success-focused

 

Follow these tips to help train yourself away from the entertaining distractions that appear in every online freelancer's life:

1. Make and Follow Rules: Working at home is rife with distractions, especially if there are other people around during your work day. Making rules about work hours and contact is extremely important if you want to get anything done. Remember that it is not rude to say, "Sorry, I'm working," to people who try to distract you.

2. Create Batch Processes: In technical lingo, a batch process is the automatic execution of a series of tasks that a computer can do. While freelancers cannot put their work on auto-pilot, the same idea can be used to increase productivity. Schedule a specific time of day to handle a particular task like checking and answering email and then always do this task at that time and no other. After a few times, it will become automatic to follow your batch process schedule.

3. Reduce Notifications: Settings in email, messenger and most social media sites allow the user to receive a pop-up notification whenever a new email or post appears. While this may be a great way to keep up with family happenings or the latest news, they also create a considerable distraction from the work you are supposed to get done. Each time one pops up, the flow of concentration is broken. Your best bet? Simply disable these notifications completely.

 

Image courtesy of [renjith krishnan] / FreeDigitalPhotos.net

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