Make people know you exist and what your existence serves them
Make a lasting mark to clients and do this in good reputation. Let’s say when people look for a system developer, they instantly think of Microsoft or Apple or Linux. This means that their name has already been linked to the kind of service they do. So when one says John Davis – they must instantly think great consultant or superb artist. Think of a personal branding that will work for you.
Go where the customers are
Don’t just stick to advertising on the same medium or place. You have to know where to look for your customers. Look for groups in Linkedin or Facebook or attend conventions and functions that cater to potential clients.
Maintain your quality of service
Many businesses focus on generating clients and accepting lots of contracts and projects but tend to forget about the quality of their product. If you sense that you may compromise the quality of your product, you might as well set a limit on the number of projects you can handle at a time.
Never stop learning ways to improve your craft
If you only settle for what’s good, there will come a time when you’ll be out powered by the fast changing trends and growing competition in the market. You must learn to reinvent your products and craft. Look for mentors, attend seminars, train. Aim, not just in getting new clients but study means that would keep loyal clients to your side. Maintain an edge over other competitors.
Lastly, maintain credibility
Make sure to always do your best and leave a personal signature – high quality service. It is what will eventually earn you longstanding spot in the business.